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Business Strategy: How to win in a crowded market by serving your customer’s customer (podcast episode #128)

Business Strategy: How to win in a crowded market by serving your customer’s customer (podcast episode #128)

March 4, 2025 — Listen now to hear Jaci Volles, Chief Marketing and Strategy Officer at Jelmar, discuss innovation, competitive advantage, and breaking industry boundaries.

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Product Discount Sales Promotion: How a birthday sale outshined Black Friday, boosted customer loyalty 164%

Product Discount Sales Promotion: How a birthday sale outshined Black Friday, boosted customer loyalty 164%

February 25, 2025 — Read on to get ideas for your next promotion from this simple case study with a handbag designer.

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Marketing Strategy for Media: Listen first, sell second (podcast episode #127)

Marketing Strategy for Media: Listen first, sell second (podcast episode #127)

February 20, 2025 — Learn how Sagnik Roy, SVP, Times Internet, turned competitors into allies and built high-performing sales teams – all by listening first and selling second.

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